Modeling Ambiguity in Decisions Under Uncertainty Export

@article{citeulike:202861, abstract = {We present a model for predicting consumers' choices under conditions of uncertainty and ambiguity. We use the term ambiguity to distinguish the class of risky decisions for which the odds of an uncertain event are not precisely known. We show that our model predicts different decisions for individuals who are ambiguity averse, ambiguity seeking, or ambiguity indifferent, thus relaxing the constraint imposed on preferences by subjected expected utility theory.}, author = {Kahn, Barbara E. and Sarin, Rakesh K.}, citeulike-article-id = {202861}, citeulike-linkout-0 = {http://www.jstor.org/stable/2489531}, journal = {The Journal of Consumer Research}, keywords = {ambiguity, choicebehavior, economics, uncertainty}, number = {2}, pages = {265--272}, posted-at = {2005-05-18 21:59:50}, priority = {2}, title = {Modeling Ambiguity in Decisions Under Uncertainty}, url = {http://www.jstor.org/stable/2489531}, volume = {15}, year = {1988} }

TY - JOUR ID - citeulike:202861 L3 - citeulike-article-id:202861 N2 - We present a model for predicting consumers' choices under conditions of uncertainty and ambiguity. We use the term ambiguity to distinguish the class of risky decisions for which the odds of an uncertain event are not precisely known. We show that our model predicts different decisions for individuals who are ambiguity averse, ambiguity seeking, or ambiguity indifferent, thus relaxing the constraint imposed on preferences by subjected expected utility theory. IS - 2 JF - The Journal of Consumer Research EP - 272 TI - Modeling Ambiguity in Decisions Under Uncertainty VL - 15 SP - 265 KW - ambiguity KW - choicebehavior KW - economics KW - uncertainty AU - Kahn, Barbara AU - Sarin, Rakesh PY - 1988/// UR - http://www.jstor.org/stable/2489531 ER -