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My Amygdala, My Self Export

The Atlantic Monthly (July 2008)

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amygdala bad-science fmri localizationism

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Intrigued (and alarmed) by the new science of “neuromarketing,” our correspondent peers into his own brain via an MRI machine and learns what he really thinks about Jimmy Carter, Mahmoud Ahmadinejad, Bruce Springsteen, and Edie Falco.


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