Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces (Best Paper) Export

@inproceedings{citeulike:5846871, abstract = {Tangible User Interfaces (TUI) extend Human‐Computer Interaction to physical environments. In this study, TUI are used as front ends for E‐Commerce applications for the first time. Based on consumer behaviour research and a taxonomy for TUI, we describe a research model for TUI‐enhanced E-Commerce applications that provide interactive product information in shopping situations. Wecompare passive product information of printed catalogues with interactive product information offered by a newly developed TUI‐enhanced E‐Commerce application by means of an empirical innovationadoption study with 32 subjects based on Innovation Diffusion Theory and Technology Acceptance Model. Partial least square (PLS) based structural equation modelling is used for data analysis. In addition, the prototype is tested with the system usability scale (SUS) for a global assessment of its usability and to support the evaluation of interactive product information. Results show a higher‐thanaverage SUS score. Furthermore, interactive product information offered by TUI‐enhanced E‐Commerce applications exhibit relative benefits compared with similar passive product information if task involvement and hedonic values are high, and prior knowledge of customers is low.}, author = {Maass, Wolfgang and Kowatsch, Tobias}, booktitle = {4th Mediterranean Conference on Information Systems (MCIS'09)}, citeulike-article-id = {5846871}, day = {25-27}, editor = {Poulymenakou, Angeliki and Pouloudi, Nancy and Pramatari, Katerina}, isbn = {978‐960‐98566‐7‐6}, keywords = {acceptance, adoption, and, commerce, diffusion, electronic, interface, tangible, technology, user}, location = {Athens, Greece}, month = {September}, pages = {266--277}, posted-at = {2009-09-28 12:29:43}, priority = {2}, publisher = {Athens University of Economics \& Business}, title = {Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces (Best Paper)}, year = {2009} }

TY - CONF ID - citeulike:5846871 L3 - citeulike-article-id:5846871 N2 - Tangible User Interfaces (TUI) extend Human‐Computer Interaction to physical environments. In this study, TUI are used as front ends for E‐Commerce applications for the first time. Based on consumer behaviour research and a taxonomy for TUI, we describe a research model for TUI‐enhanced E-Commerce applications that provide interactive product information in shopping situations. Wecompare passive product information of printed catalogues with interactive product information offered by a newly developed TUI‐enhanced E‐Commerce application by means of an empirical innovationadoption study with 32 subjects based on Innovation Diffusion Theory and Technology Acceptance Model. Partial least square (PLS) based structural equation modelling is used for data analysis. In addition, the prototype is tested with the system usability scale (SUS) for a global assessment of its usability and to support the evaluation of interactive product information. Results show a higher‐thanaverage SUS score. Furthermore, interactive product information offered by TUI‐enhanced E‐Commerce applications exhibit relative benefits compared with similar passive product information if task involvement and hedonic values are high, and prior knowledge of customers is low. CY - Athens, Greece SN - 978‐960‐98566‐7‐6 EP - 277 TI - Let's Get Married: Adoption of Interactive Product Information For Bundle Purchases By Tangible User Interfaces (Best Paper) PB - Athens University of Economics & Business T2 - 4th Mediterranean Conference on Information Systems (MCIS'09) SP - 266 KW - acceptance KW - adoption KW - and KW - commerce KW - diffusion KW - electronic KW - interface KW - tangible KW - technology KW - user AU - Maass, Wolfgang AU - Kowatsch, Tobias A2 - Poulymenakou, Angeliki A2 - Pouloudi, Nancy A2 - Pramatari, Katerina PY - 2009/09/25-27/ ER -