The future of advertising and the value of social network websites: some preliminary examinations

@inproceedings{citeulike:2939259, address = {New York, NY, USA}, author = {Clemons, Eric K. and Barnett, Steve and Appadurai, Arjun}, booktitle = {ICEC '07: Proceedings of the ninth international conference on Electronic commerce}, citeulike-article-id = {2939259}, doi = {10.1145/1282100.1282153}, isbn = {9781595937001}, keywords = {advertising, credibility, marketing, sns}, location = {Minneapolis, MN, USA}, pages = {267--276}, posted-at = {2008-06-28 16:02:19}, priority = {2}, publisher = {ACM}, title = {The future of advertising and the value of social network websites: some preliminary examinations}, url = {http://dx.doi.org/10.1145/1282100.1282153}, year = {2007} }

TY - CONF ID - citeulike:2939259 L3 - citeulike-article-id:2939259 CY - Minneapolis, MN, USA SN - 9781595937001 AD - New York, NY, USA EP - 276 TI - The future of advertising and the value of social network websites: some preliminary examinations PB - ACM T2 - ICEC '07: Proceedings of the ninth international conference on Electronic commerce SP - 267 KW - advertising KW - credibility KW - marketing KW - sns AU - Clemons, Eric AU - Barnett, Steve AU - Appadurai, Arjun PY - 2007/// UR - http://dx.doi.org/10.1145/1282100.1282153 ER -