On-line trust: concepts, evolving themes, a model Export

@article{citeulike:721558, abstract = {Trust is emerging as a key element of success in the on-line environment. Although considerable research on trust in the offline world has been performed, to date empirical study of on-line trust has been limited. This paper examines on-line trust, specifically trust between people and informational or transactional websites. It begins by analysing the definitions of trust in previous offline and on-line research. The relevant dimensions of trust for an on-line context are identified, and a definition of trust between people and informational or transactional websites is presented. We then turn to an examination of the causes of on-line trust. Relevant findings in the human–computer interaction literature are identified. A model of on-line trust between users and websites is presented. The model identifies three perceptual factors that impact on-line trust: perception of credibility, ease of use and risk. The model is discussed in detail and suggestions for future applications of the model are presented.}, author = {Corritore, C.}, booktitle = {Trust and Technology}, citeulike-article-id = {721558}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/S1071-5819(03)00041-7}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S1071-5819(03)00041-7}, citeulike-linkout-2 = {http://www.sciencedirect.com/science/article/B6WGR-48DXRCC-1/2/63fe6a21cd67cccc2d22a375f368e30c}, doi = {10.1016/S1071-5819(03)00041-7}, issn = {10715819}, journal = {International Journal of Human-Computer Studies}, keywords = {trust}, month = {June}, number = {6}, pages = {737--758}, posted-at = {2009-02-25 09:06:40}, priority = {2}, title = {On-line trust: concepts, evolving themes, a model}, url = {http://dx.doi.org/10.1016/S1071-5819(03)00041-7}, volume = {58}, year = {2003} }

TY - JOUR ID - citeulike:721558 L3 - citeulike-article-id:721558 N2 - Trust is emerging as a key element of success in the on-line environment. Although considerable research on trust in the offline world has been performed, to date empirical study of on-line trust has been limited. This paper examines on-line trust, specifically trust between people and informational or transactional websites. It begins by analysing the definitions of trust in previous offline and on-line research. The relevant dimensions of trust for an on-line context are identified, and a definition of trust between people and informational or transactional websites is presented. We then turn to an examination of the causes of on-line trust. Relevant findings in the human–computer interaction literature are identified. A model of on-line trust between users and websites is presented. The model identifies three perceptual factors that impact on-line trust: perception of credibility, ease of use and risk. The model is discussed in detail and suggestions for future applications of the model are presented. IS - 6 JF - International Journal of Human-Computer Studies SN - 10715819 EP - 758 TI - On-line trust: concepts, evolving themes, a model VL - 58 T2 - Trust and Technology SP - 737 KW - trust AU - Corritore, C PY - 2003/06// UR - http://dx.doi.org/10.1016/S1071-5819(03)00041-7 ER -