Weblogs in Political Campaigns: The Critical Success Factors Export

@inproceedings{citeulike:882539, abstract = {Within the German political blogosphere the campaign for the early elections in 2005 was some kind of kick-off. For the first time, party organizations and political candidates used this form of political communication to establish contact with their constituents, to such an extent. This paper tries to combine two strains of research to estimate the potential of weblogs as a campaigning instrument. First, content analysis data of about 3000 posts in party and candidate weblogs in the last eleven weeks before Election Day will be analyzed. Second, with regard to survey data of about 1300 internet users, insights into the use and acceptance of the parties' weblog campaign should be provided. By combining data from both participants in weblog-based political communication – political parties and citizens – our paper provides some answers to the question of whether campaigning via weblogs can be a success. Against this background, the crucial factors for effectual weblog-based electioneering and for a better mobilization of citizens via weblogs should be presented.}, address = {Vienna, Austria}, author = {Abold, Roland and Heltsche, Maren}, booktitle = {Blogtalk Reloaded}, citeulike-article-id = {882539}, citeulike-linkout-0 = {http://blogtalk.net/Main/Papers?action=download&upname=Weblogs in Political Campaigns.pdf}, day = {2-3}, keywords = {blogs, campaign, election, germany, politics, weblogs}, month = {October}, posted-at = {2006-10-03 11:27:07}, priority = {2}, title = {Weblogs in Political Campaigns: The Critical Success Factors}, url = {http://blogtalk.net/Main/Papers?action=download&upname=Weblogs in Political Campaigns.pdf}, year = {2006} }

TY - CONF ID - citeulike:882539 L3 - citeulike-article-id:882539 N2 - Within the German political blogosphere the campaign for the early elections in 2005 was some kind of kick-off. For the first time, party organizations and political candidates used this form of political communication to establish contact with their constituents, to such an extent. This paper tries to combine two strains of research to estimate the potential of weblogs as a campaigning instrument. First, content analysis data of about 3000 posts in party and candidate weblogs in the last eleven weeks before Election Day will be analyzed. Second, with regard to survey data of about 1300 internet users, insights into the use and acceptance of the parties’ weblog campaign should be provided. By combining data from both participants in weblog-based political communication – political parties and citizens – our paper provides some answers to the question of whether campaigning via weblogs can be a success. Against this background, the crucial factors for effectual weblog-based electioneering and for a better mobilization of citizens via weblogs should be presented. AD - Vienna, Austria TI - Weblogs in Political Campaigns: The Critical Success Factors T2 - Blogtalk Reloaded KW - blogs KW - campaign KW - election KW - germany KW - politics KW - weblogs AU - Abold, Roland AU - Heltsche, Maren PY - 2006/10/2-3/ UR - http://blogtalk.net/Main/Papers?action=download&upname=Weblogs in Political Campaigns.pdf ER -