Cultural Usability Tests – How Usability Tests Are Not the Same All over the World Export

@incollection{citeulike:5951342, abstract = {The cultural diversity of users of technology challenges our methods for usability evaluation. In this paper we report on a multi-site, cross-cultural grounded theory field study of think aloud testing in seven companies in three countries (Denmark, China and India). The theoretical model that emerges from the data suggests that the production of a usability problem list is multi-causal and subject to cultural variations. Even the way usability problems are experienced by test participants may be different. In the discussion we outline practical guidelines for a test that is more sensitive towards cultural usability.}, author = {Clemmensen, Torkil and Shi, Qingxin and Kumar, Jyoti and Li, Huiyang and Sun, Xianghong and Yammiyavar, Pradeep}, citeulike-article-id = {5951342}, citeulike-linkout-0 = {http://dx.doi.org/10.1007/978-3-540-73287-7_35}, citeulike-linkout-1 = {http://www.springerlink.com/content/3h06778217g1v114}, doi = {10.1007/978-3-540-73287-7_35}, journal = {Usability and Internationalization. HCI and Culture}, keywords = {2007, grounded, usabtest}, pages = {281--290}, posted-at = {2009-10-16 14:54:23}, priority = {2}, title = {Cultural Usability Tests – How Usability Tests Are Not the Same All over the World}, url = {http://dx.doi.org/10.1007/978-3-540-73287-7_35}, year = {2007} }

TY - CHAP ID - citeulike:5951342 L3 - citeulike-article-id:5951342 N2 - The cultural diversity of users of technology challenges our methods for usability evaluation. In this paper we report on a multi-site, cross-cultural grounded theory field study of think aloud testing in seven companies in three countries (Denmark, China and India). The theoretical model that emerges from the data suggests that the production of a usability problem list is multi-causal and subject to cultural variations. Even the way usability problems are experienced by test participants may be different. In the discussion we outline practical guidelines for a test that is more sensitive towards cultural usability. JF - Usability and Internationalization. HCI and Culture EP - 290 TI - Cultural Usability Tests – How Usability Tests Are Not the Same All over the World SP - 281 KW - 2007 KW - grounded KW - usabtest AU - Clemmensen, Torkil AU - Shi, Qingxin AU - Kumar, Jyoti AU - Li, Huiyang AU - Sun, Xianghong AU - Yammiyavar, Pradeep PY - 2007/// UR - http://dx.doi.org/10.1007/978-3-540-73287-7_35 ER -