Maximizing the spread of influence through a social network Export

@misc{citeulike:416639, abstract = {Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of \"word of mouth\" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social...}, author = {Kempe, D. and Kleinberg, J. and Tardos, E.}, citeulike-article-id = {416639}, citeulike-linkout-0 = {http://citeseer.ist.psu.edu/kempe03maximizing.html}, citeulike-linkout-1 = {http://citeseer.lcs.mit.edu/kempe03maximizing.html}, citeulike-linkout-2 = {http://citeseer.ifi.unizh.ch/kempe03maximizing.html}, citeulike-linkout-3 = {http://citeseer.comp.nus.edu.sg/kempe03maximizing.html}, keywords = {influence, socialnetwork, spread}, posted-at = {2008-03-26 16:09:42}, priority = {4}, title = {Maximizing the spread of influence through a social network}, url = {http://citeseer.ist.psu.edu/kempe03maximizing.html}, year = {2003} }

TY - GEN ID - citeulike:416639 L3 - citeulike-article-id:416639 N2 - Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social... TI - Maximizing the spread of influence through a social network KW - influence KW - socialnetwork KW - spread AU - Kempe, D AU - Kleinberg, J AU - Tardos, E PY - 2003/// UR - http://citeseer.ist.psu.edu/kempe03maximizing.html ER -