Consumption and (in) Appropriate Use of Mobile Phone Among. Teenage Africans in the UK Export

@inproceedings{citeulike:1374738, abstract = {Black Africans constitute a small proportion of previous audience research into mobile consumption. Most especially, the teenage Africans, who are most likely than adult Africans to adopt mobile phones, are under researched despite their increasing population and spending power in the UK in recent years. However, they constitute a distinct market for mobile phones with distinct preference for expressive content. We do not understand the adoption and consumption of mobile phone among teenage Africans; the gender preferences for mobile phone features; and their perception of inappropriate use of mobile phones. This paper aims to explore these issues through quantitative and qualitative research methods.}, author = {Ogunyemi, Ola}, citeulike-article-id = {1374738}, keywords = {chewingout, ethnic, etiquette, mobile, uses-gratification}, posted-at = {2007-06-09 21:01:57}, priority = {0}, title = {Consumption and (in) Appropriate Use of Mobile Phone Among. Teenage Africans in the UK} }

TY - CONF ID - citeulike:1374738 L3 - citeulike-article-id:1374738 N2 - Black Africans constitute a small proportion of previous audience research into mobile consumption. Most especially, the teenage Africans, who are most likely than adult Africans to adopt mobile phones, are under researched despite their increasing population and spending power in the UK in recent years. However, they constitute a distinct market for mobile phones with distinct preference for expressive content. We do not understand the adoption and consumption of mobile phone among teenage Africans; the gender preferences for mobile phone features; and their perception of inappropriate use of mobile phones. This paper aims to explore these issues through quantitative and qualitative research methods. TI - Consumption and (in) Appropriate Use of Mobile Phone Among. Teenage Africans in the UK KW - chewingout KW - ethnic KW - etiquette KW - mobile KW - uses-gratification AU - Ogunyemi, Ola ER -