Critical methods and user generated content: the iPhone on YouTube Export

@inproceedings{citeulike:4446398, abstract = {Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI).}, address = {New York, NY, USA}, author = {Blythe, Mark and Cairns, Paul}, booktitle = {CHI '09: Proceedings of the 27th international conference on Human factors in computing systems}, citeulike-article-id = {4446398}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1518701.1518923}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1518701.1518923}, doi = {10.1145/1518701.1518923}, isbn = {978-1-60558-246-7}, keywords = {critical, groundedtheory, iphone, methodology, mobile, youtube}, location = {Boston, MA, USA}, pages = {1467--1476}, posted-at = {2009-04-30 21:50:31}, priority = {4}, publisher = {ACM}, title = {Critical methods and user generated content: the iPhone on YouTube}, url = {http://dx.doi.org/10.1145/1518701.1518923}, year = {2009} }

TY - CONF ID - citeulike:4446398 L3 - citeulike-article-id:4446398 N2 - Sites like YouTube offer vast sources of data for studies of human computer interaction. However, they also present a number of methodological challenges. This paper offers an example study of the initial reception of the iPhone 3G through YouTube. It begins with a quantitative account of the overall shape of the most frequently viewed returns for an iPhone 3G" search. A content analysis of the first hundred videos then explores the returns categorized by genre. Comments on the most popular video "Will It Blend"are analysed using grounded theory. It is argued that social science methods are not sufficient for a rich understanding of such material. The paper concludes with an analysis of"Will it Blend"that draws on cultural and critical theory. It is argued that a multi-methodological approach is necessary to exploit such data and also to address the challenges of next generation Human Computer Interaction (HCI). CY - Boston, MA, USA SN - 978-1-60558-246-7 AD - New York, NY, USA EP - 1476 TI - Critical methods and user generated content: the iPhone on YouTube PB - ACM T2 - CHI '09: Proceedings of the 27th international conference on Human factors in computing systems SP - 1467 KW - critical KW - groundedtheory KW - iphone KW - methodology KW - mobile KW - youtube AU - Blythe, Mark AU - Cairns, Paul PY - 2009/// UR - http://dx.doi.org/10.1145/1518701.1518923 ER -