Why are hyperlinks to business Websites created? A content analysis Export

@article{citeulike:4993856, abstract = {Summary\ \ Motivations for the creation of hyperlinks to business sites were analyzed through a content analysis approach. Links to 280 North American IT companies (71 Canadian companies and 209 U.S. companies) were searched through Yahoo!. Then a random sample of 808 links was taken from the links retrieved. The content as well as the context of each link was manually examined to determine why the link was created. The country location and the type of the site where the link came from were also identified. The study found that most links were created for business purposes confirming findings from early quantitative studies that links contain useful business information. Links to competitors were extremely rare but competitors were often co-linked, suggesting that co-link analysis is the direction to pursue for information on competitive intelligence.}, author = {Vaughan, Liwen and Gao, Yijun and Kipp, Margaret}, citeulike-article-id = {4993856}, citeulike-linkout-0 = {http://dx.doi.org/10.1007/s11192-006-0100-6}, citeulike-linkout-1 = {http://www.springerlink.com/content/2728j35h36075482}, doi = {10.1007/s11192-006-0100-6}, journal = {Scientometrics}, keywords = {analysis, hyperlinks, web}, month = {May}, number = {2}, pages = {291--300}, posted-at = {2009-06-28 03:13:47}, priority = {0}, title = {Why are hyperlinks to business Websites created? A content analysis}, url = {http://dx.doi.org/10.1007/s11192-006-0100-6}, volume = {67}, year = {2006} }

TY - JOUR ID - citeulike:4993856 L3 - citeulike-article-id:4993856 N2 - Summary  Motivations for the creation of hyperlinks to business sites were analyzed through a content analysis approach. Links to 280 North American IT companies (71 Canadian companies and 209 U.S. companies) were searched through Yahoo!. Then a random sample of 808 links was taken from the links retrieved. The content as well as the context of each link was manually examined to determine why the link was created. The country location and the type of the site where the link came from were also identified. The study found that most links were created for business purposes confirming findings from early quantitative studies that links contain useful business information. Links to competitors were extremely rare but competitors were often co-linked, suggesting that co-link analysis is the direction to pursue for information on competitive intelligence. IS - 2 JF - Scientometrics EP - 300 TI - Why are hyperlinks to business Websites created? A content analysis VL - 67 SP - 291 KW - analysis KW - hyperlinks KW - web AU - Vaughan, Liwen AU - Gao, Yijun AU - Kipp, Margaret PY - 2006/05/26/ UR - http://dx.doi.org/10.1007/s11192-006-0100-6 ER -