Doing It in Cyberspace: Cultural Sensitivity in Applied Anthropology Export

@article{citeulike:635128, abstract = {This paper examines cultural boundary issues and computer-mediated consciousness, focusing on the emergence and allocation of cultural, intercultural, and transcultural choices in a global cybercommunity. Based on ethnographic research data specific to Fujitsu Software Corporations Worlds Away Dreamscape, an online virtual community drawing from 147 countries, cultural choices and conflicts in the areas of cybercommunication patterns, avatar etiquette, vendo item availability and usage, celebrations and events, mythology and ritual, territory and identity, government, and ratava gatherings are examined. Conflict is grounded in a me-or-you cultural competition. Respectful intercultural communication, with high intentionality, negotiates satisfactory me-and-you resolution. Embracing an emphasis on the coordination and integration of multiple cultural realities results in a continual recontextualization of cultural meaning in the virtual community. This engenders a consciousness of the whole, a sense of us-ness that is the essence of successful transcultural global community.}, author = {Levalley, Janet}, citeulike-article-id = {635128}, citeulike-linkout-0 = {http://dx.doi.org/10.1525/ac.1997.8.4.113}, doi = {10.1525/ac.1997.8.4.113}, journal = {Anthropology of Consciousness}, keywords = {ethnography, online, secondlife, simulation}, number = {4}, pages = {113--132}, posted-at = {2006-08-17 15:57:16}, priority = {2}, title = {Doing It in Cyberspace: Cultural Sensitivity in Applied Anthropology}, url = {http://dx.doi.org/10.1525/ac.1997.8.4.113}, volume = {8}, year = {1997} }

TY - JOUR ID - citeulike:635128 L3 - citeulike-article-id:635128 N2 - This paper examines cultural boundary issues and computer-mediated consciousness, focusing on the emergence and allocation of cultural, intercultural, and transcultural choices in a global cybercommunity. Based on ethnographic research data specific to Fujitsu Software Corporations Worlds Away Dreamscape, an online virtual community drawing from 147 countries, cultural choices and conflicts in the areas of cybercommunication patterns, avatar etiquette, vendo item availability and usage, celebrations and events, mythology and ritual, territory and identity, government, and ratava gatherings are examined. Conflict is grounded in a me-or-you cultural competition. Respectful intercultural communication, with high intentionality, negotiates satisfactory me-and-you resolution. Embracing an emphasis on the coordination and integration of multiple cultural realities results in a continual recontextualization of cultural meaning in the virtual community. This engenders a consciousness of the whole, a sense of us-ness that is the essence of successful transcultural global community. IS - 4 JF - Anthropology of Consciousness EP - 132 TI - Doing It in Cyberspace: Cultural Sensitivity in Applied Anthropology VL - 8 SP - 113 KW - ethnography KW - online KW - secondlife KW - simulation AU - Levalley, Janet PY - 1997/// UR - http://dx.doi.org/10.1525/ac.1997.8.4.113 ER -