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Service Business In Service Business, Vol. 3, No. 4. (2009), pp. 359-372, doi:10.1007/s11628-009-0072-8 Key: citeulike:5229715
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With more than 500 all-inclusive resorts around the world, competition in this sector is intense and resorts are constantly trying to gain a sustainable competitive advantage through innovation. The main aim of this article is to investigate the issue of non-technological innovation in the holiday resort industry, in general, and, in particular, how such innovation has enabled the success of ultra all-inclusive concept. The article is based on the case of the Excellence group, analysing the factors behind the success of their business model and its sustainability.
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