SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education Export

@inproceedings{citeulike:919474, abstract = {This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education.}, author = {Stone, A. and Briggs, J. and Smith, C.}, booktitle = {Proceedings of the IEEE International Workshop on Wireless and Mobile Technologies in Education}, citeulike-article-id = {919474}, citeulike-linkout-0 = {http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=1039238}, journal = {Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education}, keywords = {kaleidoscope2007, learning, mobile, sms}, pages = {147--151}, posted-at = {2006-10-30 21:39:42}, priority = {2}, publisher = {IEEE Computer Society}, title = {SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education}, url = {http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=1039238}, year = {2002} }

TY - CONF ID - citeulike:919474 L3 - citeulike-article-id:919474 N2 - This paper reports the results of an experiment undertaken to test the effectiveness of a two-way SMS campaign for a UK youth brand. These results are presented, and considered from the perspective of leveraging these results in an educational technology context. It is proposed that these results and their findings can inform more effective future usage of mobile technologies in education. JF - Proceedings. IEEE International Workshop on Wireless and Mobile Technologies in Education EP - 151 TI - SMS and interactivity-some results from the field, and its implications on effective uses of mobile technologies in education PB - IEEE Computer Society T2 - Proceedings of the IEEE International Workshop on Wireless and Mobile Technologies in Education SP - 147 KW - kaleidoscope2007 KW - learning KW - mobile KW - sms AU - Stone, A AU - Briggs, J AU - Smith, C PY - 2002/// UR - http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=1039238 ER -