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REAL-TIME BUSINESS INTELLIGENCE: BEST PRACTICES AT CONTINENTAL AIRLINES. Export

by: Hugh J. Watson, Barbara H. Wixom, Jeffrey A. Hoffer, Ron A. Lehman, Anne M. Reynolds
Information Systems Management, Vol. 23, No. 1. (2006)

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0_business_processes airlines continental data decision inc information management processing real-time support systems warehousing

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Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence, and much can be learned from how they have implemented it. ABSTRACT FROM AUTHOR


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