Policy agenda setting and risk communication: Greenpeace, Shell, and issues of trust Export

@article{citeulike:2773546, abstract = {This article uses a qualitative case study approach to examine policy-oriented risk communication in the battle between Greenpeace and Shell over the disposal of the Brent Spar oil structure. Policy-agenda-setting literature is fused with literature from the social amplification of risk framework (SARF) and transnational advocacy networks to generate further insights. This analysis demonstrates that in attempting to influence policy, Greenpeace and Shell are prepared to redefine risk according to their own strategic needs and arenas of operation. It suggests that media exposure impacts policy both by shaping public perception of risk (rather than of policy) and by shaping policy makers' perception of public opinion. It is suggested that for successful policy-oriented risk communication, social trust in the communicator must be cultivated and maintained with key audiences prior to, and during, risk communication 10.1177/1081180X06289213}, author = {Bakir, Vian}, citeulike-article-id = {2773546}, citeulike-linkout-0 = {http://dx.doi.org/10.1177/1081180X06289213}, citeulike-linkout-1 = {http://hij.sagepub.com/cgi/content/abstract/11/3/67}, day = {1}, doi = {10.1177/1081180X06289213}, journal = {The Harvard International Journal of Press/Politics}, keywords = {advocacy, agenda, amplification, brent, communication, framework, greenpeace, networks, oil, policy, risk, sarf, setting, shell, social, spar, transnational, trust}, month = {July}, number = {3}, pages = {67--88}, posted-at = {2008-05-08 21:38:58}, priority = {2}, title = {Policy agenda setting and risk communication: Greenpeace, Shell, and issues of trust}, url = {http://dx.doi.org/10.1177/1081180X06289213}, volume = {11}, year = {2006} }

TY - JOUR ID - citeulike:2773546 L3 - citeulike-article-id:2773546 N2 - This article uses a qualitative case study approach to examine policy-oriented risk communication in the battle between Greenpeace and Shell over the disposal of the Brent Spar oil structure. Policy-agenda-setting literature is fused with literature from the social amplification of risk framework (SARF) and transnational advocacy networks to generate further insights. This analysis demonstrates that in attempting to influence policy, Greenpeace and Shell are prepared to redefine risk according to their own strategic needs and arenas of operation. It suggests that media exposure impacts policy both by shaping public perception of risk (rather than of policy) and by shaping policy makers' perception of public opinion. It is suggested that for successful policy-oriented risk communication, social trust in the communicator must be cultivated and maintained with key audiences prior to, and during, risk communication 10.1177/1081180X06289213 IS - 3 JF - The Harvard International Journal of Press/Politics EP - 88 TI - Policy agenda setting and risk communication: Greenpeace, Shell, and issues of trust VL - 11 SP - 67 KW - advocacy KW - agenda KW - amplification KW - brent KW - communication KW - framework KW - greenpeace KW - networks KW - oil KW - policy KW - risk KW - sarf KW - setting KW - shell KW - social KW - spar KW - transnational KW - trust AU - Bakir, Vian PY - 2006/07/01/ UR - http://dx.doi.org/10.1177/1081180X06289213 ER -