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An expectancy-value approach to determinants of trust Export

Journal of Applied Social Psychology, Vol. 38, No. 2. (2008), pp. 294-313.

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approach attitude double-denial expectancy model organisation sweden swedish trust trustworthiness value

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An expectancy-value model was used to test determinants of trust in 5 Swedish organizations. Trust was conceptualized as an attitude, dependent on respondents’ beliefs about and evaluations of the organization with respect to attributes of trustworthiness. A survey was sent out to a representative sample of the Swedish population (N = 347; response rate = 55.5%). It was found that the model was powerful in explaining trust in 3 of the 5 organizations. Values correlated more with observed trust in all organizations. It is discussed whether these findings could be explained by trust ratings based on ideologies. Since the expectancy-value approach was insufficient to account for data, a double-denial model (Sjoberg & Montgomery, 1999) was needed.


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