Public acceptance of nanotechnology foods and food packaging: the influence of affect and trust Export

@article{citeulike:2795898, abstract = {Nanotechnology is increasingly being employed in the areas of food production and packaging. Public perception will be crucial to the realization of these technological advances. We examined how lay people (N=153) perceive nanotechnology foods and nanotechnology food packaging, and we examined the factors that influence willingness to buy these products. Participants received some general information about nanotechnology, and specific information about four nanotechnology applications. Overall, participants were hesitant to buy nanotechnology foods or food with nanotechnology packaging. Results suggest, however, that nanotechnology packaging is perceived as being more beneficial than nanotechnology foods. Results further suggest that social trust in the food industry is an important factor directly influencing the affect evoked by these new products. As suggested by the affect heuristic, affect had an impact on perceived benefits and perceived risks. Perceived benefit seems to be the most important predictor for willingness to buy.}, author = {Siegrist, Michael and Cousin, Marie-Eve and Kastenholz, Hans and Wiek, Arnim}, citeulike-article-id = {2795898}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.appet.2007.03.002}, citeulike-linkout-1 = {http://www.sciencedirect.com/science/article/B6WB2-4N859TX-1/1/4402406c8cfae214d6793e28d29ffa86}, doi = {10.1016/j.appet.2007.03.002}, journal = {Appetite}, keywords = {acceptance, affect, food, hazards, heuristic, nanotechnology, packaging, perception, public, risk, trust}, month = {September}, number = {2}, pages = {459--466}, posted-at = {2008-05-13 19:34:45}, priority = {2}, title = {Public acceptance of nanotechnology foods and food packaging: the influence of affect and trust}, url = {http://dx.doi.org/10.1016/j.appet.2007.03.002}, volume = {49}, year = {2007} }

TY - JOUR ID - citeulike:2795898 L3 - citeulike-article-id:2795898 N2 - Nanotechnology is increasingly being employed in the areas of food production and packaging. Public perception will be crucial to the realization of these technological advances. We examined how lay people (N=153) perceive nanotechnology foods and nanotechnology food packaging, and we examined the factors that influence willingness to buy these products. Participants received some general information about nanotechnology, and specific information about four nanotechnology applications. Overall, participants were hesitant to buy nanotechnology foods or food with nanotechnology packaging. Results suggest, however, that nanotechnology packaging is perceived as being more beneficial than nanotechnology foods. Results further suggest that social trust in the food industry is an important factor directly influencing the affect evoked by these new products. As suggested by the affect heuristic, affect had an impact on perceived benefits and perceived risks. Perceived benefit seems to be the most important predictor for willingness to buy. IS - 2 JF - Appetite EP - 466 TI - Public acceptance of nanotechnology foods and food packaging: the influence of affect and trust VL - 49 SP - 459 KW - acceptance KW - affect KW - food KW - hazards KW - heuristic KW - nanotechnology KW - packaging KW - perception KW - public KW - risk KW - trust AU - Siegrist, Michael AU - Cousin, Marie-Eve AU - Kastenholz, Hans AU - Wiek, Arnim PY - 2007/09// UR - http://dx.doi.org/10.1016/j.appet.2007.03.002 ER -