Robert Bartels and the History of Marketing Thought Export

@article{citeulike:4000418, abstract = {Robert Bartels was one of marketing's most prolific scholars. His research covered a broad array of marketing topics, including the marketing-as-a-science debate, theory, metatheory, the nature and scope of marketing, credit management, international marketing, comparative marketing, macromarketing, and marketing education, among others. Bartels's most significant and enduring contribution, however, was his fifty years of ongoing research, from dissertation to last publication, in the area with which his name became synonymous--The History of Marketing Thought. Although not without criticism, no other work provides such a long view of marketing's past and wide sweep of its subdisciplines. By tracing the history of marketing thought in the twentieth-century American academy, Bartels nurtured the interest in marketing's heritage and established a common knowledge base for generations of marketing students. 10.1177/0276146701212006}, author = {Shaw, Eric H. and Tamilia, Robert D.}, citeulike-article-id = {4000418}, citeulike-linkout-0 = {http://dx.doi.org/10.1177/0276146701212006}, citeulike-linkout-1 = {http://jmk.sagepub.com/cgi/content/abstract/21/2/156}, day = {1}, doi = {10.1177/0276146701212006}, journal = {Journal of Macromarketing}, keywords = {marketing, research}, month = {December}, number = {2}, pages = {156--163}, posted-at = {2009-02-03 10:27:52}, priority = {3}, title = {Robert Bartels and the History of Marketing Thought}, url = {http://dx.doi.org/10.1177/0276146701212006}, volume = {21}, year = {2001} }

TY - JOUR ID - citeulike:4000418 L3 - citeulike-article-id:4000418 N2 - Robert Bartels was one of marketing's most prolific scholars. His research covered a broad array of marketing topics, including the marketing-as-a-science debate, theory, metatheory, the nature and scope of marketing, credit management, international marketing, comparative marketing, macromarketing, and marketing education, among others. Bartels's most significant and enduring contribution, however, was his fifty years of ongoing research, from dissertation to last publication, in the area with which his name became synonymous--The History of Marketing Thought. Although not without criticism, no other work provides such a long view of marketing's past and wide sweep of its subdisciplines. By tracing the history of marketing thought in the twentieth-century American academy, Bartels nurtured the interest in marketing's heritage and established a common knowledge base for generations of marketing students. 10.1177/0276146701212006 IS - 2 JF - Journal of Macromarketing EP - 163 TI - Robert Bartels and the History of Marketing Thought VL - 21 SP - 156 KW - marketing KW - research AU - Shaw, Eric AU - Tamilia, Robert PY - 2001/12/01/ UR - http://dx.doi.org/10.1177/0276146701212006 ER -