We're at Now, Now: <i>Spaceballs</i> as Parodic Tourism Export

@article{citeulike:6007750, abstract = {The shift from modernity to postmodernity reflects a fundamental restructuring of social and cultural life. At such dizzying and disorienting moments of social change, culture's inhabitants seek out new cultural art forms—forms that offer symbolic resources for negotiating the contours of the emerging social landscape. This essay contends that Mel Brooks's 1987 film <span class="roman">Spaceballs</span> constituted an innovative form of storytelling known as parodic tourism. As rhetorical analysis demonstrates, by drawing upon the cultural memory of viewers through intertextual allusions, the film fosters an interactive experience that offers viewers the mental equipment needed to navigate life in postmodernity. <blockquote>[R]apid and pervasive change creates the need to develop new ways of understanding the world and of interpreting our experience.— Mark C. Taylor (2001), <i>The Moment of Complexity</i>, p. 19 </blockquote>}, author = {Ott, Brian L. and Bonnstetter, Beth}, citeulike-article-id = {6007750}, citeulike-linkout-0 = {http://dx.doi.org/10.1080/10417940701667498}, doi = {10.1080/10417940701667498}, journal = {Southern Communication Journal}, keywords = {analysis, burke, culture, parodic, popular, postmodernism, rhetorical, tourism}, number = {4}, pages = {309--327}, posted-at = {2009-10-25 19:48:52}, priority = {2}, publisher = {Routledge}, title = {“We're at Now, Now”: <i>Spaceballs</i> as Parodic Tourism}, url = {http://dx.doi.org/10.1080/10417940701667498}, volume = {72}, year = {2007} }

TY - JOUR ID - citeulike:6007750 L3 - citeulike-article-id:6007750 N2 - The shift from modernity to postmodernity reflects a fundamental restructuring of social and cultural life. At such dizzying and disorienting moments of social change, culture's inhabitants seek out new cultural art forms—forms that offer symbolic resources for negotiating the contours of the emerging social landscape. This essay contends that Mel Brooks's 1987 film <span class="roman">Spaceballs</span> constituted an innovative form of storytelling known as parodic tourism. As rhetorical analysis demonstrates, by drawing upon the cultural memory of viewers through intertextual allusions, the film fosters an interactive experience that offers viewers the mental equipment needed to navigate life in postmodernity. <blockquote>[R]apid and pervasive change creates the need to develop new ways of understanding the world and of interpreting our experience.— Mark C. Taylor (2001), <i>The Moment of Complexity</i>, p. 19 </blockquote> IS - 4 JF - Southern Communication Journal EP - 327 TI - “We're at Now, Now”: <i>Spaceballs</i> as Parodic Tourism PB - Routledge VL - 72 SP - 309 KW - analysis KW - burke KW - culture KW - parodic KW - popular KW - postmodernism KW - rhetorical KW - tourism AU - Ott, Brian AU - Bonnstetter, Beth PY - 2007/// UR - http://dx.doi.org/10.1080/10417940701667498 ER -