The retromarketing revolution: <i>l'imagination au pouvoir</i> Export

@article{citeulike:3459452, abstract = {Marketing is in the throes of a retromarketing revolution. This review examines the nature and implications of marketing's post-nostalgic leanings. It draws upon the work of leading cultural theorists Walter Benjamin and Fredric Jameson to contend that retro is an invitation to reconceptualize the field. The future of the marketing concept involves abandoning customer focus and reverting to re-production orientation.}, address = {University of Ulster, UK}, author = {Brown, Stephen}, citeulike-article-id = {3459452}, citeulike-linkout-0 = {http://dx.doi.org/10.1111/1468-2370.00070}, citeulike-linkout-1 = {http://www3.interscience.wiley.com/cgi-bin/abstract/118985487/ABSTRACT}, doi = {10.1111/1468-2370.00070}, journal = {International Journal of Management Reviews}, keywords = {marketing, retro}, number = {4}, pages = {303--320}, posted-at = {2008-10-29 06:32:37}, priority = {2}, title = {The retromarketing revolution: <i>l'imagination au pouvoir</i>}, url = {http://dx.doi.org/10.1111/1468-2370.00070}, volume = {3}, year = {2001} }

TY - JOUR ID - citeulike:3459452 L3 - citeulike-article-id:3459452 N2 - Marketing is in the throes of a retromarketing revolution. This review examines the nature and implications of marketing's post-nostalgic leanings. It draws upon the work of leading cultural theorists Walter Benjamin and Fredric Jameson to contend that retro is an invitation to reconceptualize the field. The future of the marketing concept involves abandoning customer focus and reverting to re-production orientation. IS - 4 JF - International Journal of Management Reviews AD - University of Ulster, UK EP - 320 TI - The retromarketing revolution: <i>l'imagination au pouvoir</i> VL - 3 SP - 303 KW - marketing KW - retro AU - Brown, Stephen PY - 2001/// UR - http://dx.doi.org/10.1111/1468-2370.00070 ER -