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International Journal of Educational Management, Vol. 15, No. 6. (0 2001), pp. 276-82 Key: citeulike:12027783
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Investigated how marketing is used to convey higher education institution type image in the United Kingdom and South Africa. Using correspondence analysis, revealed the unique positionings created by old and new universities and technikons in these countries. Also identified which marketing tools they use in conveying their image. (EV)
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