The framing of decisions and the psychology of choice Export

@article{citeulike:100010, abstract = {The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts of preference when the same problem is framed in different ways. Reversals of preference are demonstrated in choices regarding monetary outcomes, both hypothetical and real, and in questions pertaining to the loss of human lives. The effects of frames on preferences are compared to the effects of perspectives on perceptual appearance. The dependence of preferences on the formulation of decision problems is a significant concern for the theory of rational choice. 10.1126/science.7455683}, author = {Tversky, A. and Kahneman, D.}, booktitle = {Science}, citeulike-article-id = {100010}, citeulike-linkout-0 = {http://dx.doi.org/10.1126/science.7455683}, citeulike-linkout-1 = {http://www.sciencemag.org/cgi/content/abstract/211/4481/453}, citeulike-linkout-2 = {http://view.ncbi.nlm.nih.gov/pubmed/7455683}, citeulike-linkout-3 = {http://www.hubmed.org/display.cgi?uids=7455683}, day = {30}, doi = {10.1126/science.7455683}, issn = {0036-8075}, journal = {Science}, keywords = {1981, decision-theory, pdf, psychology}, month = {January}, number = {4481}, pages = {453--458}, posted-at = {2008-05-13 15:31:51}, priority = {2}, title = {The framing of decisions and the psychology of choice}, url = {http://dx.doi.org/10.1126/science.7455683}, volume = {211}, year = {1981} }

TY - JOUR ID - citeulike:100010 L3 - citeulike-article-id:100010 N2 - The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts of preference when the same problem is framed in different ways. Reversals of preference are demonstrated in choices regarding monetary outcomes, both hypothetical and real, and in questions pertaining to the loss of human lives. The effects of frames on preferences are compared to the effects of perspectives on perceptual appearance. The dependence of preferences on the formulation of decision problems is a significant concern for the theory of rational choice. 10.1126/science.7455683 IS - 4481 JF - Science SN - 0036-8075 EP - 458 TI - The framing of decisions and the psychology of choice VL - 211 T2 - Science SP - 453 KW - 1981 KW - decision-theory KW - pdf KW - psychology AU - Tversky, A AU - Kahneman, D PY - 1981/01/30/ UR - http://dx.doi.org/10.1126/science.7455683 ER -