Social Networking A quantitative and qualitative research report into attitudes, behaviours and use Export

@article{citeulike:3035965, abstract = {The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. In parallel with this, there has also been considerable media coverage of the growth of social networking, its potential positive outcomes and concerns about the way that some people are engaging with it. Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called 'friends'. Users of these sites can communicate via their profile both with their 'friends' and with people outside their list of contacts. This can be on a one-to-one basis (much like an email), or in a more public way such as a comment posted for all to see. For the purpose of this research report we have purposely focused on the social and communications aspects of social networking sites. We have deliberately not included either online networks dedicated to business networking, or user-generated content (UGC) sites (as the latter's primary focus is on content creation and sharing rather than the development of online social networks).}, author = {Ofcom}, citeulike-article-id = {3035965}, citeulike-linkout-0 = {http://ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/}, keywords = {digital\_natives, social\_networks, survey}, month = {April}, posted-at = {2008-07-23 07:26:33}, priority = {5}, title = {Social Networking A quantitative and qualitative research report into attitudes, behaviours and use}, url = {http://ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/}, year = {2008} }

TY - JOUR ID - citeulike:3035965 L3 - citeulike-article-id:3035965 N2 - The rapid growth of social networking that has been observed over the last two to three years is indicative of its entry into mainstream culture and its integration into the daily lives of many people. In parallel with this, there has also been considerable media coverage of the growth of social networking, its potential positive outcomes and concerns about the way that some people are engaging with it. Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called ‘friends’. Users of these sites can communicate via their profile both with their ‘friends’ and with people outside their list of contacts. This can be on a one-to-one basis (much like an email), or in a more public way such as a comment posted for all to see. For the purpose of this research report we have purposely focused on the social and communications aspects of social networking sites. We have deliberately not included either online networks dedicated to business networking, or user-generated content (UGC) sites (as the latter’s primary focus is on content creation and sharing rather than the development of online social networks). TI - Social Networking A quantitative and qualitative research report into attitudes, behaviours and use KW - digital_natives KW - social_networks KW - survey AU - Ofcom PY - 2008/04// UR - http://ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/socialnetworking/ ER -