The impact of social networks in the UK Export

@techreport{citeulike:3036008, abstract = {Social networking cemented its status as a bona fide Internet phenomenon in 2007. The question for businesses taking a long, hard look at this trend is whether its growth is sustainable, and if so, how can it really support through-the-line marketing? This Experian-Hitwise report looks in detail at the key social networking learnings from 2007, the trends that are most likely to play out in 2008, and the critical areas that brands need to consider when developing their social media marketing strategies. Key insights and in-depth analysis of the social networking environment in the UK is provided by Robin Goad, Director of Research for Hitwise. Tony Mooney, Managing Partner at Experian ClarityBlue, the specialist consulting division at Experian Integrated Marketing, recommends the key areas to focus on in 2008 when looking to capitalise on the opportunities social media marketing presents. www.hitwise.co.uk www.experianim.com}, author = {Goad, Robin and Mooney, Tony}, citeulike-article-id = {3036008}, citeulike-linkout-0 = {http://www.steakmedia.co.uk/uploads/assets/White_Papers/Impact_of_social_networking_white_paper_-_2008.pdf}, keywords = {digital\_natives, social\_networks, survey}, organization = {Hitwise}, posted-at = {2008-07-23 08:10:37}, priority = {2}, title = {The impact of social networks in the UK}, url = {http://www.steakmedia.co.uk/uploads/assets/White_Papers/Impact_of_social_networking_white_paper_-_2008.pdf}, year = {2007} }

TY - RPRT ID - citeulike:3036008 L3 - citeulike-article-id:3036008 N2 - Social networking cemented its status as a bona fide Internet phenomenon in 2007. The question for businesses taking a long, hard look at this trend is whether its growth is sustainable, and if so, how can it really support through-the-line marketing? This Experian-Hitwise report looks in detail at the key social networking learnings from 2007, the trends that are most likely to play out in 2008, and the critical areas that brands need to consider when developing their social media marketing strategies. Key insights and in-depth analysis of the social networking environment in the UK is provided by Robin Goad, Director of Research for Hitwise. Tony Mooney, Managing Partner at Experian ClarityBlue, the specialist consulting division at Experian Integrated Marketing, recommends the key areas to focus on in 2008 when looking to capitalise on the opportunities social media marketing presents. www.hitwise.co.uk www.experianim.com OR - Hitwise TI - The impact of social networks in the UK KW - digital_natives KW - social_networks KW - survey AU - Goad, Robin AU - Mooney, Tony PY - 2007/// UR - http://www.steakmedia.co.uk/uploads/assets/White_Papers/Impact_of_social_networking_white_paper_-_2008.pdf ER -