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What Is Cultural Studies Anyway? Export

Social Text, Vol. 16 (Winter 1986-1987), pp. 38-80.

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althusser cinema criticism culture ethnography foucault hall marxist media psychoanalytic reception representation saussure semiology structuralism theory

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"Cultural studies is about the historical forms of consciousness or subjectivity, or the subjective forms we live by, or, in a rather perilous compression, perhaps a reduction, the subjective side of social relations" (43). "The ultimate object of cultural studies is not, in my view, the text, but the social life of subjective forms at each moment of their circulation, including their textual embodiments" (62). "It is also possible to read texts as forms of representation, provided it is realised that we are always analysing a representation of representation. The first object, that which is represented in the text, is not an objective event or fact, but has already been given meanings in some other social practice. In this way it is possible to consider the relationship, if any, between the characteristic codes and conventions of a social group and the forms in which they are represented in a soap opera or comedy" (74).


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