REDESIGNING WOMEN: Television after the Network Era (Feminist Studies and Media Culture) Export

@book{citeulike:4234473, abstract = {In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime\_time dramatic series such as "Buffy the Vampire Slayer", "Judging Amy", "Gilmore Girls", "Sex and the City", and "Ally McBeal" empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. Amanda D. Lotz is an assistant professor of communication at the University of Michigan. She has contributed to the "Encyclopedia of Television, 2nd Ed.", and other books and journals.}, author = {Lotz, Amanda D.}, citeulike-article-id = {4234473}, citeulike-linkout-0 = {http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&path=ASIN/025207310X}, citeulike-linkout-1 = {http://www.amazon.de/exec/obidos/redirect?tag=citeulike01-21&path=ASIN/025207310X}, citeulike-linkout-2 = {http://www.amazon.fr/exec/obidos/redirect?tag=citeulike06-21&path=ASIN/025207310X}, citeulike-linkout-3 = {http://www.amazon.jp/exec/obidos/ASIN/025207310X}, citeulike-linkout-4 = {http://www.amazon.co.uk/exec/obidos/ASIN/025207310X/citeulike00-21}, citeulike-linkout-5 = {http://www.amazon.com/exec/obidos/redirect?tag=citeulike07-20&path=ASIN/025207310X}, citeulike-linkout-6 = {http://www.worldcat.org/isbn/025207310X}, citeulike-linkout-7 = {http://books.google.com/books?vid=ISBN025207310X}, citeulike-linkout-8 = {http://www.amazon.com/gp/search?keywords=025207310X&index=books&linkCode=qs}, citeulike-linkout-9 = {http://www.librarything.com/isbn/025207310X}, day = {11}, howpublished = {Paperback}, isbn = {025207310X}, keywords = {1990s, 2000s, culture, feminist, gilmore\_girls, melodrama, television}, month = {July}, posted-at = {2009-03-28 19:58:42}, priority = {0}, publisher = {University of Illinois Press}, title = {REDESIGNING WOMEN: Television after the Network Era (Feminist Studies and Media Culture)}, url = {http://www.amazon.com/exec/obidos/redirect?tag=citeulike07-20&path=ASIN/025207310X}, year = {2006} }

TY - BOOK ID - citeulike:4234473 L3 - citeulike-article-id:4234473 N2 - In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime_time dramatic series such as "Buffy the Vampire Slayer", "Judging Amy", "Gilmore Girls", "Sex and the City", and "Ally McBeal" empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. Redesigning Women also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. Amanda D. Lotz is an assistant professor of communication at the University of Michigan. She has contributed to the "Encyclopedia of Television, 2nd Ed.", and other books and journals. SN - 025207310X TI - REDESIGNING WOMEN: Television after the Network Era (Feminist Studies and Media Culture) PB - University of Illinois Press KW - 1990s KW - 2000s KW - culture KW - feminist KW - gilmore_girls KW - melodrama KW - television AU - Lotz, Amanda PY - 2006/07/11/ UR - http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&path=ASIN/025207310X ER -