Service Encounters as a Sequence of Events: The Importance of Peak Experiences Export

@article{citeulike:3454322, abstract = {A service encounter can be considered as a sequence of events. In the early service literature, it was assumed that firms should deliver a consistent performance during a service encounter. However, research in psychology states that this is not necessarily true. In addition to the average performance, the peaks in the performance are important. Likewise, some service researchers have stressed the importance of a happy ending. The authors test a model on how events contribute to the overall evaluation of a sequence of events. They show that the average performance during the encounter is important. However, their results also stress the importance of peak experiences for satisfaction formation. Thus, managers of service encounters should not only manage the overall performance of a service encounter. To further elevate satisfaction, they could also provide some positive peak experiences. 10.1177/1094670504266137}, author = {Verhoef, Peter C. and Antonides, Gerrit and de Hoog, Arnoud N.}, citeulike-article-id = {3454322}, citeulike-linkout-0 = {http://jsr.sagepub.com/cgi/content/abstract/7/1/53}, day = {1}, journal = {Journal of Service Research}, keywords = {service\_science}, month = {August}, number = {1}, pages = {53--64}, posted-at = {2008-10-27 21:55:13}, priority = {2}, title = {Service Encounters as a Sequence of Events: The Importance of Peak Experiences}, url = {http://jsr.sagepub.com/cgi/content/abstract/7/1/53}, volume = {7}, year = {2004} }

TY - JOUR ID - citeulike:3454322 L3 - citeulike-article-id:3454322 N2 - A service encounter can be considered as a sequence of events. In the early service literature, it was assumed that firms should deliver a consistent performance during a service encounter. However, research in psychology states that this is not necessarily true. In addition to the average performance, the peaks in the performance are important. Likewise, some service researchers have stressed the importance of a happy ending. The authors test a model on how events contribute to the overall evaluation of a sequence of events. They show that the average performance during the encounter is important. However, their results also stress the importance of peak experiences for satisfaction formation. Thus, managers of service encounters should not only manage the overall performance of a service encounter. To further elevate satisfaction, they could also provide some positive peak experiences. 10.1177/1094670504266137 IS - 1 JF - Journal of Service Research EP - 64 TI - Service Encounters as a Sequence of Events: The Importance of Peak Experiences VL - 7 SP - 53 KW - service_science AU - Verhoef, Peter AU - Antonides, Gerrit AU - de Hoog, Arnoud PY - 2004/08/01/ UR - http://jsr.sagepub.com/cgi/content/abstract/7/1/53 ER -