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Assessing public perception: issues and methodsedited by: C. DoraIn Health, Hazards and Public Debate: Lessons for risk communication from the BSE/CJD (2006), pp. 39-60.
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AbstractThis chapter reviews key issues in understanding public perceptions, and assesses various methods currently in use for examining them. In particular, it discusses the strengths and weaknesses of different methods, how costly and complex they are to implement, and the value of the information they provide for different policy actors. It is not concerned with methods for involving users in policymaking, but with those aiming to access existing views.
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