How to build serious games Export

@article{citeulike:1450075, abstract = {Like a discovery game that requires players to earn the right to take on new challenges, Immune Attack compels its players to learn the rules of the immune system before it reveals deeper biological insight.}, address = {New York, NY, USA}, author = {Kelly, Henry and Howell, Kay and Glinert, Eitan and Holding, Loring and Swain, Chris and Burrowbridge, Adam and Roper, Michelle}, citeulike-article-id = {1450075}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1272516.1272538}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1272516.1272538}, doi = {10.1145/1272516.1272538}, issn = {0001-0782}, journal = {Commun. ACM}, keywords = {game, games, gaming, serious-games, serious-gaming}, month = {July}, number = {7}, pages = {44--49}, posted-at = {2008-03-13 14:28:05}, priority = {0}, publisher = {ACM}, title = {How to build serious games}, url = {http://dx.doi.org/10.1145/1272516.1272538}, volume = {50}, year = {2007} }

TY - JOUR ID - citeulike:1450075 L3 - citeulike-article-id:1450075 N2 - Like a discovery game that requires players to earn the right to take on new challenges, Immune Attack compels its players to learn the rules of the immune system before it reveals deeper biological insight. IS - 7 JF - Commun. ACM SN - 0001-0782 AD - New York, NY, USA EP - 49 TI - How to build serious games PB - ACM VL - 50 SP - 44 KW - game KW - games KW - gaming KW - serious-games KW - serious-gaming AU - Kelly, Henry AU - Howell, Kay AU - Glinert, Eitan AU - Holding, Loring AU - Swain, Chris AU - Burrowbridge, Adam AU - Roper, Michelle PY - 2007/07// UR - http://dx.doi.org/10.1145/1272516.1272538 ER -