In this article it is argued that equifinality, comparability and market-based organizational pluralism are major characteristics of today's business world. Successful organizational forms are not representations of rational and efficient modes of organizing defined in an absolute sense, but contingent constructions developed with particular sociocultural contexts. It is further argued that the relativity of organizing presupposes the contingency of organizational knowledge, which is manifested in the latter's limited generalizability and restricted predictive potency. The lack of universal recipes for success and the relativity of organizing entail the pedagogical emphasis on a comparative understanding of organizational phenomena, the main features of which are explored in this article. 10.1177/1052562992016004121