rrbarb's marketing [147 articles] Export

Recent papers added to rrbarb's library classified by the tag marketing. You can also see everyone's marketing.

	A study on customer, supplier, and competitor knowledge using the knowledge chain model [My Copy] International Journal of Information Management, Vol. 29, No. 6. (December 2009), pp. 488-496. by Shu-Mei Tseng posted to marketing knowledge_management by rrbarb on 2009-11-16 15:51:21 as
	Exploring virtual worlds: success factors in virtual world marketing [My Copy] Management Decision, Vol. 47, No. 8., pp. 1357-1381. by Henrikki Tikkanen, Joel Hietanen, Tuomas Henttonen, Joonas Rokka posted to strategy marketing by rrbarb on 2009-10-07 11:49:18 as
	Innovative marketing in SMEs: a theoretical framework [My Copy] European Business Review, Vol. 21, No. 6. (2009), pp. 504-515. by Michele O'Dwyer, Audrey Gilmore, David Carson posted to small_business marketing innovation by rrbarb on 2009-10-06 20:23:55 as
	The (R)Evolution of New Product Innovation [My Copy] Organization, Vol. 9, No. 1. (1 February 2002), pp. 113-125. by Anthony O'Shea posted to strategy marketing innovation by rrbarb on 2009-09-30 12:42:39 as along with 1 person derchao
	A study on customer, supplier, and competitor knowledge using the knowledge chain model [My Copy] International Journal of Information Management (15 September 2009) by Shu-Mei Tseng posted to strategy marketing knowledge_management by rrbarb on 2009-09-26 23:41:42 as
	Técnicas de marketing para gestores de unidades de informação [My Copy] In Marketing na ciência da informação (2007), pp. 82-95. by Sueli A. Amaral edited by Sueli A. Amaral posted to management marketing by rrbarb on 2009-09-19 14:16:05 as
	Marketing e gestão da qualidade em serviços de informação: o relacionamento com os clientes como espaço de convergência de conceitos e práticas [My Copy] In Marketing na ciência da informação (2007), pp. 65-80. by Waldomiro Vergueiro edited by Sueli A. Amaral posted to marketing management by rrbarb on 2009-09-19 14:15:49 as
	Advances in internet consumer behavior and marketing strategy: Introduction to the special issue [My Copy] Journal of Business Research (22 August 2009) by Michel Laroche posted to strategy marketing e-business by rrbarb on 2009-08-24 10:56:19 as
	Organising Customers: Learning from Big Brother [My Copy] Long Range Planning (22 July 2009) by Tobias Fredberg posted to social_networks marketing strategy by rrbarb on 2009-07-23 13:20:04 as
	Marketing the academic library on the web [My Copy] Library Management, Vol. 30, No. 6/7. (2009), pp. 454-468. by Kiran Kaur posted to libraries management marketing by rrbarb on 2009-07-19 15:18:16 as
	Internal markets and the theory of the firm [My Copy] Managerial and Decision Economics, Vol. 22, No. 4-5. (2001), pp. 227-237. by Jerry Ellig posted to management marketing strategy theory by rrbarb on 2009-07-14 12:42:22 as along with 1 person derchao
	Web mining technologies for customer and marketing surveys [My Copy] Kybernetes, Vol. 38, No. 6. (2009), pp. 925-949. by Richard S. Segall, Qingyu Zhang posted to marketing methodology by rrbarb on 2009-07-06 14:49:14 as along with 1 person Scis0000002
	Busca da informação em marketing: a perspectiva da ciência da informação [My Copy] Revista de Administração de Empresas, Vol. 49, No. 2. (abr./jun. 2009), pp. 221-233. by L. C. J. Henrique, R. R. Barbosa posted to marketing management by rrbarb on 2009-07-05 13:22:49 as
	An overview of The History of Marketing Thought [My Copy] Journal of Historical Research in Marketing, Vol. 1, No. 2. (2009), pp. 346-360. by Robert D. Tamilia posted to marketing by rrbarb on 2009-06-29 12:10:37 as
	Does your library have a marketing culture? Implications for service providers [My Copy] Library Management, Vol. 30, No. 3., pp. 117-137. by Rajesh Singh posted to culture marketing management by rrbarb on 2009-05-19 12:12:07 as
	The Impact of Technological and Organizational Implementation of CRM on Customer Acquisition, Maintenance, and Retention [My Copy] International Journal of Research in Marketing (21 April 2009) by Jan U. Becker, Goetz Greve, Sönke Albers posted to information_technology marketing by rrbarb on 2009-04-24 19:28:38 as
	Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR) [My Copy] Industrial Marketing Management, Vol. 33, No. 8. (November 2004), pp. 743-753. by E. Kaynak posted to marketing performance by rrbarb on 2009-02-26 10:39:15 as
	Knowledge management and franchise systems [My Copy] Industrial Marketing Management (21 January 2009) by A. Paswan, C. Wittmann posted to knowledge_management marketing strategy by rrbarb on 2009-02-19 11:06:03 as
	Marketing in contemporary information business and information technologies [My Copy] Automatic Documentation and Mathematical Linguistics, Vol. 42, No. 3. (1 June 2008), pp. 177-188. by E. Medvedeva posted to information_technology marketing management by rrbarb on 2009-02-17 10:26:22 as
	Technological Innovation, Product Development, and Entrepreneurship in Management Science [My Copy] Management Science, Vol. 50, No. 2. (2004), pp. 133-144. by Scott A. Shane, Karl T. Ulrich posted to innovation marketing strategy by rrbarb on 2009-02-12 12:08:23 as along with 3 people vmantas chiasson derchao
	The quest for competitive, business and marketing intelligence: A country comparison of current practices [My Copy] European Journal of Marketing, Vol. 40, No. 5-6. (May 2006), pp. 453-465. by Wright, Sheila, Calof, L. Jonathan posted to business_intelligence marketing methodology by rrbarb on 2009-01-21 17:04:39 as
	Involving consumers in decision-making. [My Copy] Soc Policy, Vol. 13, No. 2. (1982), pp. 36-41. by S. B. Fawcett, T. Seekins, P. L. Whang, C. Muiu, Y. S. de Balcazar posted to marketing strategy decision by rrbarb on 2008-11-25 10:37:25 as along with 1 person and 1 group nous_ohashi tmig_psycho
	Organizations and Markets [My Copy] The Journal of Economic Perspectives, Vol. 5, No. 2. (1991), pp. 25-44. by Herbert A. Simon posted to management marketing theory by rrbarb on 2008-11-20 16:38:37 as along with 2 people and 1 group pliscoff livingthingdan livingthing
	Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms [My Copy] Journal of Management Studies, Vol. 45, No. 8. (2008), pp. 1329-1353. by Robert E. Morgan, Pierre Berthon posted to innovation learning marketing performance strategy by rrbarb on 2008-11-19 11:28:49 as
	Generating Competitive Intelligence in Organizations [My Copy] Journal of Market-Focused Management, Vol. 5, No. 4. (1 December 2002), pp. 279-307. by Bernard J. Jaworski, Deborah J. Macinnis, Ajay K. Kohli posted to social_networks business_intelligence marketing by rrbarb on 2008-11-11 15:37:08 as
	Consumer referral in a small world network [My Copy] Social Networks, Vol. 28, No. 3. (July 2006), pp. 232-246. by Tackseung Jun, Jeong-Yoo Kim, Jun, M. Y. Choi posted to social_networks marketing by rrbarb on 2008-11-11 15:33:28 as along with 1 person peru-peru
	The Future of Competition: Co-Creating Unique Value with Customers [My Copy] (18 February 2004) by C. K. Prahalad, Venkat Ramaswamy posted to marketing strategy by rrbarb on 2008-11-02 11:06:14 as along with 2 people abotero derchao
	Marketing theory matters [My Copy] British Journal of Management, Vol. 16, No. 1. (March 2005), pp. 5-18. by D. Burton posted to marketing theory by rrbarb on 2008-10-16 19:50:47 as
	The market orientation construct: measurement and scaling issues [My Copy] Journal of Marketing Theory and Practise, Vol. 5, No. 3. (1997), pp. 31-54. by B. Wrenn posted to marketing strategy by rrbarb on 2008-10-16 00:08:25 as
	On academic marketing knowledge and marketing knowledge the marketing managers use for decision-making [My Copy] Marketing Theory, Vol. 2, No. 4. (2002), pp. 355-362. by B. Wierenga posted to knowledge_management marketing by rrbarb on 2008-10-16 00:03:01 as
	The positive affect of a market orientation on business profitabily: a balanced replication [My Copy] Journal of Business Research, Vol. 48, No. 1. (2000), pp. 69-73. by S. F. Slater, J. C. Narver posted to marketing by rrbarb on 2008-10-15 23:32:09 as
	Market information processing and organizational learning [My Copy] Journal of Marketing, Vol. 58, No. 1. (1994), pp. 35-45. by J. M. Sinkula posted to learning marketing by rrbarb on 2008-10-15 23:30:50 as
	Discriminating between measurement scales using non-tested and two-stage least square estimators: the case of marketing orientation [My Copy] International Journal of Research in Marketing, Vol. 15, No. 4. (1998), pp. 340-366. by E. Ozckowski, M. A. Farrell posted to marketing methodology by rrbarb on 2008-10-15 23:21:17 as
	The role of marketing information in new product success/failure [My Copy] Journal of Product Innovation Management, Vol. 14, No. 4. (July 1997), pp. 258-273. by B. D. Ottum, W. L. Moore posted to marketing management by rrbarb on 2008-10-15 23:19:36 as
	Organizational market information processes: cultural antecedents and new product outcomes [My Copy] Journal of Marketing, Vol. 32, No. 3. (1995), pp. 318-335. by C. Moorman posted to marketing management by rrbarb on 2008-10-15 23:06:54 as
	A model of marketing knowledge use within firms [My Copy] Journal of Marketing, Vol. 56 (October 1992), pp. 53-71. by A. Menon, P. R. Varadarajan posted to knowledge_management marketing by rrbarb on 2008-10-15 23:01:03 as
	Refocusing marketing to reflect practice [My Copy] Marketing Intelligence and Planning, Vol. 22, No. 5. (2004), pp. 531-539. by P. Mccole posted to marketing by rrbarb on 2008-10-15 22:56:03 as
	Collecting and using market and marketing knowledge [My Copy] (2000) by MARKETING SCIENCE INSTITUTE posted to marketing by rrbarb on 2008-10-15 22:47:00 as
	Making meaning [My Copy] Marketing Theory, Vol. 3, No. 2. (2003), pp. 187-208. by A. Krepapa posted to marketing sensemaking by rrbarb on 2008-10-15 22:35:21 as
	Administração de marketing [My Copy] (2006) by P. Kotler, K. L. Keller posted to marketing by rrbarb on 2008-10-15 22:33:34 as
	Marketing para o século XXI [My Copy] (1999) by P. Kotler posted to marketing by rrbarb on 2008-10-15 22:31:00 as
	Market orientation: antecedents and consequences [My Copy] Journal of Marketing, Vol. 57, No. 3. (1993), pp. 53-70. by A. K. Kohli, B. J. Jaworski posted to marketing by rrbarb on 2008-10-15 22:24:08 as
	Market orientation: the construct, research propositions and managerial implications [My Copy] Journal of Marketing, Vol. 54, No. 2. (1990), pp. 1-18. by A. K. Kohli, B. J. Jaworski posted to marketing strategy by rrbarb on 2008-10-15 22:22:03 as
	Management learning and normative marketing theory: learning from the life-world [My Copy] Management Learning, Vol. 29, No. 1. (1998), pp. 91-104. by C. E. Hackley posted to learning marketing by rrbarb on 2008-10-15 21:56:26 as
	Practical value of adequate marketing management theory [My Copy] European Journal of Management, Vol. 36, No. 3. (2002), pp. 325-349. by E. Gummesson posted to management marketing by rrbarb on 2008-10-15 21:53:47 as
	Management processes in marketing planning [My Copy] European Journal of Marketing, Vol. 38, No. 8. (2004), pp. 935-955. by G. Greenley, G. Hooley, J. Saunders posted to marketing strategy by rrbarb on 2008-10-15 21:52:24 as
	The static and dynamic mechanics of competition: a comment on Hunt and Morgan’s comparative advantage theory [My Copy] Journal of Marketing, Vol. 60, No. 4. (1996), pp. 102-106. by P. R. Dickson posted to marketing strategy by rrbarb on 2008-10-15 20:24:25 as
	Organizational culture and marketing: defining the research agenda [My Copy] Journal of Marketing, Vol. 53, No. 1. (1989), pp. 3-15. by R. Deshpandé, F. E. Webster posted to culture marketing methodology by rrbarb on 2008-10-15 20:22:44 as
	The capabilities of market-driven organizations [My Copy] Journal of Marketing, Vol. 58, No. 4. (1994), pp. 37-52. by G. S. Day posted to marketing by rrbarb on 2008-10-15 20:20:31 as
	Marketing – criando valor para os clientes [My Copy] (2000) by Churcill, J. P. Peter posted to marketing by rrbarb on 2008-10-15 19:56:14 as

Note: You may cite this page as: http://www.citeulike.org/user/rrbarb/tag/marketing

Result page: 1 2 3 Next

knowledge_management	1136
strategy	981
management	905
methodology	661
information_systems	656
information_technology	465
business_intelligence	340
innovation	333
decision	280
social_networks	260
science	223
internet	213
collaboration	197
learning	183
change	158
theory	150
marketing	147
intellectual_capital	132
e-business	131
users	130
information_behavior	116
accounting	91
society	87
sensemaking	83
research	82
forecasting	81
culture	79
economics	79
small_business	76
performance	70
scenarios	66
government	56
information_professional	49
business	47
literacy	40
web_20	40
human_resources	36
education	32
usability	32
communication	30
communities_of_practice	29
quality	28
social_sciences	28
ethics	27
assessment	24
e-government	24
information_units	24
ontologies	21
folksonomies	20
privacy	19
retrieval	19
records_management	17
productivity	16
organizational_memory	15
philosophy	15
information_organization	12
complexity	9
survey	9
technology	9
environmental_scanning	8
information_management	8
libraries	7
sharing	7
gender	5
information_orientation	5
security	4
governance	3
psychology	3
language	2
mobile	2

rrbarb's marketing [147 articles] Export

rrbarb's tags