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Towards a psychographic user model from mobile phone usage

by: Rodrigo de Oliveira, Alexandros Karatzoglou, Pedro C. Cerezo, Ana Armenta Lopez de Vicu na, Nuria Oliver
In Proceedings of the 2011 annual conference extended abstracts on Human factors in computing systems (2011), pp. 2191-2196, doi:10.1145/1979742.1979920  Key: citeulike:11290519

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Abstract

Knowing the users' personality can be a strategic advantage for the design of adaptive and personalized user interfaces. In this paper, we present the results of a first trial conducted with the aim of inferring people's personality traits based on their mobile phone call behavior. Initial findings corroborate the efficacy of using call detail records (CDR) and Social Network Analysis (SNA) of the call graph to infer the Big Five personality factors. On-going work includes a large-scale study that shall refine the accuracy of the models with a reduced margin of error.


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