Branded: The Buying and Selling of Teenagers Export

@book{citeulike:423624, abstract = {{An incisive expos\&\#142; of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. <P> Generation Y has grown up in an age of the brand, bombarded by name products. In <I>Branded</I>, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.}}, author = {Quart, Alissa}, citeulike-article-id = {423624}, citeulike-linkout-0 = {http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&amp;path=ASIN/0738208620}, citeulike-linkout-1 = {http://www.amazon.de/exec/obidos/redirect?tag=citeulike01-21&amp;path=ASIN/0738208620}, citeulike-linkout-2 = {http://www.amazon.fr/exec/obidos/redirect?tag=citeulike06-21&amp;path=ASIN/0738208620}, citeulike-linkout-3 = {http://www.amazon.co.uk/exec/obidos/ASIN/0738208620/citeulike00-21}, citeulike-linkout-4 = {http://www.amazon.com/exec/obidos/redirect?tag=citeulike07-20&path=ASIN/0738208620}, citeulike-linkout-5 = {http://www.worldcat.org/isbn/0738208620}, citeulike-linkout-6 = {http://books.google.com/books?vid=ISBN0738208620}, citeulike-linkout-7 = {http://www.amazon.com/gp/search?keywords=0738208620&index=books&linkCode=qs}, citeulike-linkout-8 = {http://www.librarything.com/isbn/0738208620}, day = {12}, howpublished = {Paperback}, isbn = {0738208620}, keywords = {consumption, economicsociology}, month = {February}, posted-at = {2005-12-06 21:09:20}, priority = {2}, publisher = {{Basic Books}}, title = {Branded: The Buying and Selling of Teenagers}, url = {http://www.amazon.com/exec/obidos/redirect?tag=citeulike07-20&path=ASIN/0738208620}, year = {2004} }

TY - BOOK ID - citeulike:423624 L3 - citeulike-article-id:423624 N2 - {An incisive expos&#142; of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. <P> Generation Y has grown up in an age of the brand, bombarded by name products. In <I>Branded</I>, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.} SN - 0738208620 TI - Branded: The Buying and Selling of Teenagers PB - {Basic Books} KW - consumption KW - economicsociology AU - Quart, Alissa PY - 2004/02/12/ UR - http://www.amazon.ca/exec/obidos/redirect?tag=citeulike09-20&amp;path=ASIN/0738208620 ER -