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Communicative Strategies for Administrative Practices: Evaluating Weblogs, Their Benefits and Usesby: William Endres
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Notes for this articleWPAs should use blogs, face-to-face interaction, and listservs for communications. Blogs allow for reflection and interaction. [He's assuming that the WPA is the blogger and the others are commenting on posts.] "As Sarah Kiesler, points out, a technological change can be 'primarily amplifying, making possible for people to do what they have done before, but more accurately, quickly, or cheaply,' or it can be 'transformative: it leads to qualitative change in how people think about the world, in their social roles and institutions'" (87). "As Kiesler reminds us, it's [p]eople's behaviors, not just the attributes of the technology, [that] determine' how people ultimately use a technology" (88). Includes a brief history of blogs. Uses bureaucratic terminology; quotes exclusively from the intro to his major source. Quoting from O'Kane, Hargie, and Tourish: Media richness is derived from four factors: "availability and speed of feedback"; "ability to communicate many clues simultaneously, including voice tone and nonverbal behaviors"; "use of language rather than statistics"; "ability to transmit affective components of messages. Quoting from Short, Williams, and Christie: Social presence = "the more we are aware of the other person's actual presence the more likely it is that interpersonal relationship will result." The greater the social presence, the more effective the communication (94). Rogers has categorized the adopters of new ideas: "innovators," "early adopters,," "early majority," "late majority," and "traditionalists" (98).
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