How Pixar Fosters Collective Creativity. (cover story) Export

@article{3398298120080901, abstract = {Many people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, couldn't disagree more. That notion, he says, is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in developing an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. In filmmaking and many other kinds of complex product development, creativity involves a large number of people from different disciplines working effectively together to solve a great many inherently unforeseeable problems. The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders (as opposed to corporate executives); build a culture and processes that encourage people to share their work-in-progress and support one another as peers; and dismantle}, author = {Catmull, Ed}, citeulike-article-id = {3387967}, citeulike-linkout-0 = {http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=33982981&site=ehost-live}, journal = {Harvard Business Review}, keywords = {creative, file-import-08-10-08, innovation, leadership, management}, number = {9}, posted-at = {2008-10-08 17:23:00}, priority = {4}, title = {How Pixar Fosters Collective Creativity. (cover story)}, url = {http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=33982981&site=ehost-live}, volume = {86}, year = {20080901} }

TY - JOUR ID - 3398298120080901 L3 - citeulike-article-id:3387967 N2 - Many people believe that good ideas are rarer and more valuable than good people. Ed Catmull, president of Pixar and Disney Animation Studios, couldn't disagree more. That notion, he says, is rooted in a misguided view of creativity that exaggerates the importance of the initial idea in developing an original product. And it reflects a profound misunderstanding of how to manage the large risks inherent in producing breakthroughs. In filmmaking and many other kinds of complex product development, creativity involves a large number of people from different disciplines working effectively together to solve a great many inherently unforeseeable problems. The trick to fostering collective creativity, Catmull says, is threefold: Place the creative authority for product development firmly in the hands of the project leaders (as opposed to corporate executives); build a culture and processes that encourage people to share their work-in-progress and support one another as peers; and dismantle IS - 9 JF - Harvard Business Review TI - How Pixar Fosters Collective Creativity. (cover story) VL - 86 KW - creative KW - file-import-08-10-08 KW - innovation KW - leadership KW - management AU - Catmull, Ed PY - 20080901/// UR - http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=33982981&site=ehost-live ER -