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BEYOND MEDIA PRODUCERS AND CONSUMERS: Online multimedia productions as interpersonal communication

by: Lori Kendall
Information, Communication & Society, Vol. 11, No. 2. (2008), pp. 207-220.

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Although widely viewed as entertainment, online amateur videos also comprise a form of interpersonal communication. In this article the author analyses communication about gender occurring on the Animutation Portal, an online website created by and for members of a subcultural group interested in a genre of animated videos termed ‘animutations’. Conversations often cross from text to video and back, creating meaning that is lost if the videos are analysed solely as creative media productions.


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