Innovation Diffusion and New Product Growth Models in Marketing Export

@article{Mahajan:1979, abstract = {This paper assesses the state-of-the-art of the diffusion models of new product acceptance. A number of issues related to the further development and validation of these models are discussed.}, author = {Mahajan, Vijay and Muller, Eitan}, citeulike-article-id = {5805932}, citeulike-linkout-0 = {http://dx.doi.org/10.2307/1250271}, citeulike-linkout-1 = {http://www.jstor.org/stable/1250271}, doi = {10.2307/1250271}, issn = {00222429}, journal = {The Journal of Marketing}, keywords = {diffusion, history, innovation, marketing}, number = {4}, pages = {55--68}, posted-at = {2009-09-19 22:04:17}, priority = {2}, publisher = {American Marketing Association}, title = {Innovation Diffusion and New Product Growth Models in Marketing}, url = {http://dx.doi.org/10.2307/1250271}, volume = {43}, year = {1979} }

TY - JOUR ID - Mahajan:1979 L3 - citeulike-article-id:5805932 N2 - This paper assesses the state-of-the-art of the diffusion models of new product acceptance. A number of issues related to the further development and validation of these models are discussed. IS - 4 JF - The Journal of Marketing SN - 00222429 EP - 68 TI - Innovation Diffusion and New Product Growth Models in Marketing PB - American Marketing Association VL - 43 SP - 55 KW - diffusion KW - history KW - innovation KW - marketing AU - Mahajan, Vijay AU - Muller, Eitan PY - 1979/// UR - http://dx.doi.org/10.2307/1250271 ER -