NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES Export

@article{Bass:1969, abstract = {A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets.}, author = {Bass, Frank M.}, citeulike-article-id = {5943866}, journal = {Management Science}, keywords = {contagion, diffusion, history, marketing}, month = {January}, number = {5}, pages = {217--227}, posted-at = {2009-10-15 14:04:16}, priority = {2}, title = {NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES}, volume = {15}, year = {1969} }

TY - JOUR ID - Bass:1969 L3 - citeulike-article-id:5943866 N2 - A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables. The basic assumption of the model is that the timing of a consumer's initial purchase is related to the number of previous buyers. A behavioral rationale for the model is offered in terms of innovative and imitative behavior. The model yields good predictions of the sales peak and the timing of the peak when applied to historical data. A long-range forecast is developed for the sales of color television sets. IS - 5 JF - Management Science EP - 227 TI - NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES VL - 15 SP - 217 KW - contagion KW - diffusion KW - history KW - marketing AU - Bass, Frank PY - 1969/01// ER -