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Web Usage Mining Using Artificial Ant Colony Clustering And Genetic Programmingedited by: Ruhul Sarker, Robert Reynolds, Hussein Abbass, Kay C. Tan, Bob Mckay, Daryl Essam, Tom GedeonIn Proceedings of the 2003 Congress on Evolutionary Computation CEC2003 (2003), pp. 1384-1391.
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AbstractThe rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on one hand and the customer's option to choose from several alternatives business community has realized the necessity of intelligent marketing strategies and relationship management. Web usage mining attempts to discover useful knowledge from the secondary data obtained from the interactions of the users with the Web. Web usage mining has become very critical for...
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