Subliminal anchoring: Judgmental consequences and underlying mechanisms Export

@article{citeulike:366728, abstract = {Judgmental anchoring--the assimilation of a numeric estimate towards a previously considered standard--is an exceptionally ubiquitous effect that influences human judgment in a variety of domains and paradigms. Three studies examined whether anchoring effects even occur, if anchor values are presented subliminally, outside of judges' awareness. Studies 1 and 2 demonstrate such subliminal anchoring effects: judges assimilated target estimates towards the subliminally presented anchor values. Study 3 further demonstrates that subliminal anchors produced a selective increase in the accessibility of anchor-consistent target knowledge. The implications of these findings for the ubiquity of judgmental anchoring, its different underlying mechanisms, and comparative information processing are discussed.}, author = {Mussweiler, Thomas and Englich, Birte}, citeulike-article-id = {366728}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.obhdp.2004.12.002}, citeulike-linkout-1 = {http://www.sciencedirect.com/science/article/B6WP2-4H3970X-1/2/eb9fef46fa38f654703f8a37be2a5f19}, doi = {10.1016/j.obhdp.2004.12.002}, journal = {Organizational Behavior and Human Decision Processes}, keywords = {anchoring, judgment, subliminal}, month = {November}, number = {2}, pages = {133--143}, posted-at = {2005-10-27 14:47:53}, priority = {2}, title = {Subliminal anchoring: Judgmental consequences and underlying mechanisms}, url = {http://dx.doi.org/10.1016/j.obhdp.2004.12.002}, volume = {98}, year = {2005} }

TY - JOUR ID - citeulike:366728 L3 - citeulike-article-id:366728 N2 - Judgmental anchoring--the assimilation of a numeric estimate towards a previously considered standard--is an exceptionally ubiquitous effect that influences human judgment in a variety of domains and paradigms. Three studies examined whether anchoring effects even occur, if anchor values are presented subliminally, outside of judges' awareness. Studies 1 and 2 demonstrate such subliminal anchoring effects: judges assimilated target estimates towards the subliminally presented anchor values. Study 3 further demonstrates that subliminal anchors produced a selective increase in the accessibility of anchor-consistent target knowledge. The implications of these findings for the ubiquity of judgmental anchoring, its different underlying mechanisms, and comparative information processing are discussed. IS - 2 JF - Organizational Behavior and Human Decision Processes EP - 143 TI - Subliminal anchoring: Judgmental consequences and underlying mechanisms VL - 98 SP - 133 KW - anchoring KW - judgment KW - subliminal AU - Mussweiler, Thomas AU - Englich, Birte PY - 2005/11// UR - http://dx.doi.org/10.1016/j.obhdp.2004.12.002 ER -