Motivating forces of human actions. Neuroimaging reward and social interaction Export

@article{citeulike:411157, abstract = {In neuroeconomics, reward and social interaction are central concepts to understand what motivates human behaviour. Both concepts are investigated in humans using neuroimaging methods. In this paper, we provide an overview about these results and discuss their relevance for economic behaviour. For reward it has been shown that a system exists in humans that is involved in predicting rewards and thus guides behaviour, involving a circuit including the striatum, the orbitofrontal cortex and the amygdala. Recent studies on social interaction revealed a mentalizing system representing the mental states of others. A central part of this system is the medial prefrontal cortex, in particular the anterior paracingulate cortex. The reward as well as the mentalizing system is engaged in economic decision-making. We will discuss implications of this study for neuromarketing as well as general implications of these results that may help to provide deeper insights into the motivating forces of human behaviour. [Journal Article; In English; United States]}, author = {Walter, Henrik and Abler, Birgit and Ciaramidaro, Angela and Erk, Susanne}, citeulike-article-id = {411157}, citeulike-linkout-0 = {http://www.sciencedirect.com/science/article/B6WVB-4HNRRSM-25/2/77f011435704c49b6e0ea489f3295eb7}, day = {15}, journal = {Brain Research Bulletin}, keywords = {action, amygdala, interaction, mentalizing, motivation, neuroeconomics, reward, theory-of-mind}, month = {November}, number = {5}, pages = {368--381}, posted-at = {2005-11-29 09:31:44}, priority = {4}, title = {Motivating forces of human actions. Neuroimaging reward and social interaction}, url = {http://www.sciencedirect.com/science/article/B6WVB-4HNRRSM-25/2/77f011435704c49b6e0ea489f3295eb7}, volume = {67}, year = {2005} }

TY - JOUR ID - citeulike:411157 L3 - citeulike-article-id:411157 N2 - In neuroeconomics, reward and social interaction are central concepts to understand what motivates human behaviour. Both concepts are investigated in humans using neuroimaging methods. In this paper, we provide an overview about these results and discuss their relevance for economic behaviour. For reward it has been shown that a system exists in humans that is involved in predicting rewards and thus guides behaviour, involving a circuit including the striatum, the orbitofrontal cortex and the amygdala. Recent studies on social interaction revealed a mentalizing system representing the mental states of others. A central part of this system is the medial prefrontal cortex, in particular the anterior paracingulate cortex. The reward as well as the mentalizing system is engaged in economic decision-making. We will discuss implications of this study for neuromarketing as well as general implications of these results that may help to provide deeper insights into the motivating forces of human behaviour. [Journal Article; In English; United States] IS - 5 JF - Brain Research Bulletin EP - 381 TI - Motivating forces of human actions. Neuroimaging reward and social interaction VL - 67 SP - 368 KW - action KW - amygdala KW - interaction KW - mentalizing KW - motivation KW - neuroeconomics KW - reward KW - theory-of-mind AU - Walter, Henrik AU - Abler, Birgit AU - Ciaramidaro, Angela AU - Erk, Susanne PY - 2005/11/15/ UR - http://www.sciencedirect.com/science/article/B6WVB-4HNRRSM-25/2/77f011435704c49b6e0ea489f3295eb7 ER -