Backward affective priming: Even when the prime is late, people still evaluate Export

@article{citeulike:528264, abstract = {It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.}, author = {Fockenberg, Daniel A. and Koole, Sander L. and Semin, Gun R.}, citeulike-article-id = {528264}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.jesp.2005.12.003}, citeulike-linkout-1 = {http://www.sciencedirect.com/science/article/B6WJB-4J3WPX6-1/2/34ca2d1967520f8dd59a6fa1b86c0c2f}, doi = {10.1016/j.jesp.2005.12.003}, journal = {Journal of Experimental Social Psychology}, keywords = {affect, affective-priming, evaluation, priming}, posted-at = {2006-03-03 13:50:03}, priority = {1}, title = {Backward affective priming: Even when the prime is late, people still evaluate}, url = {http://dx.doi.org/10.1016/j.jesp.2005.12.003}, volume = {In Press, Corrected Proof} }

TY - JOUR ID - citeulike:528264 L3 - citeulike-article-id:528264 N2 - It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli. JF - Journal of Experimental Social Psychology TI - Backward affective priming: Even when the prime is late, people still evaluate VL - In Press, Corrected Proof KW - affect KW - affective-priming KW - evaluation KW - priming AU - Fockenberg, Daniel AU - Koole, Sander AU - Semin, Gun UR - http://dx.doi.org/10.1016/j.jesp.2005.12.003 ER -