Breaking and creating habits on the working floor: A field-experiment on the power of implementation intentions Export

@article{citeulike:528269, abstract = {Previous research has shown that implementation intentions are effective tools to promote new behavior. The present study aimed to provide the first evidence that conscious planning is an effective tool in replacing well-learned habits with new habits. This was tested in a field-experiment on repetitive behavior in the domain of recycling, using 109 employees of a tele-company as participants. Recycling behavior of the participants was observed by the actual amount of paper and the number of plastic cups in their personal wastebaskets. Following a pre-measure, participants were assigned to either implementation intention conditions, conditions in which an eye-catching facility was placed to promote recycling behavior, or control conditions. Recycling behavior was substantially improved in the facility as well as the implementation intention conditions in week 1 and week 2 and still 2 months after the manipulation. These data supported our hypothesis that planning breaks down unwanted habits and creates new ones.}, author = {Holland, Rob W. and Aarts, Henk and Langendam, Daan}, citeulike-article-id = {528269}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.jesp.2005.11.006}, citeulike-linkout-1 = {http://www.sciencedirect.com/science/article/B6WJB-4J0XVHD-1/2/63fcf206fc7ccc74c8148f7121d26060}, doi = {10.1016/j.jesp.2005.11.006}, journal = {Journal of Experimental Social Psychology}, keywords = {habits, implementation-intentions}, posted-at = {2006-03-03 13:56:06}, priority = {1}, title = {Breaking and creating habits on the working floor: A field-experiment on the power of implementation intentions}, url = {http://dx.doi.org/10.1016/j.jesp.2005.11.006}, volume = {In Press, Corrected Proof} }

TY - JOUR ID - citeulike:528269 L3 - citeulike-article-id:528269 N2 - Previous research has shown that implementation intentions are effective tools to promote new behavior. The present study aimed to provide the first evidence that conscious planning is an effective tool in replacing well-learned habits with new habits. This was tested in a field-experiment on repetitive behavior in the domain of recycling, using 109 employees of a tele-company as participants. Recycling behavior of the participants was observed by the actual amount of paper and the number of plastic cups in their personal wastebaskets. Following a pre-measure, participants were assigned to either implementation intention conditions, conditions in which an eye-catching facility was placed to promote recycling behavior, or control conditions. Recycling behavior was substantially improved in the facility as well as the implementation intention conditions in week 1 and week 2 and still 2 months after the manipulation. These data supported our hypothesis that planning breaks down unwanted habits and creates new ones. JF - Journal of Experimental Social Psychology TI - Breaking and creating habits on the working floor: A field-experiment on the power of implementation intentions VL - In Press, Corrected Proof KW - habits KW - implementation-intentions AU - Holland, Rob AU - Aarts, Henk AU - Langendam, Daan UR - http://dx.doi.org/10.1016/j.jesp.2005.11.006 ER -