Relationship marketing in a hospital library.

by: AL Enyeart, D Weaver

Med Ref Serv Q, Vol. 24, No. 4. (2005), pp. 89-97.

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Abstract

This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups.

@article{citeulike:409606, abstract = {This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups.}, address = {Library Services, The Children's Hospital, 1056 E 19th Ave, B180, Denver, CO 80218, USA. enyeart.amanda@tchden.org}, author = {Enyeart, A. L. and Weaver, D. }, citeulike-article-id = {409606}, issn = {0276-3869}, journal = {Med Ref Serv Q}, keywords = {accountmanagement, library, marketing, medical, relationship}, number = {4}, pages = {89--97}, posted-at = {2005-11-27 10:57:33}, priority = {5}, title = {Relationship marketing in a hospital library.}, url = {http://view.ncbi.nlm.nih.gov/pubmed/16203704}, volume = {24}, year = {2005} }

RIS record

TY - JOUR ID - citeulike:409606 L3 - citeulike-article-id:409606 TI - Relationship marketing in a hospital library. JF - Med Ref Serv Q VL - 24 IS - 4 SP - 89 EP - 97 AD - Library Services, The Children's Hospital, 1056 E 19th Ave, B180, Denver, CO 80218, USA. enyeart.amanda@tchden.org SN - 0276-3869 N2 - This article explores relationship marketing as adopted by staff of the Forbes Medical Library at The Children's Hospital in Denver. It provides a broad overview of relationship marketing along with its applications in libraries, and a description of how the library staff has used specific relationships with different hospital groups to enhance library service. The examples illustrate the importance of persistence, patience, and flexibility when consciously developing relationships between a library and individuals or groups. KW - accountmanagement KW - library KW - marketing KW - medical KW - relationship AU - Enyeart, AL AU - Weaver, D PY - 2005/// UR - http://view.ncbi.nlm.nih.gov/pubmed/16203704 ER -

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