An Eye Tracking Study of How Pictures Influence Online Reading Export

@incollection{citeulike:2188733, abstract = {We present an eye tracking study to measure if and how including pictures – relevant or irrelevant to the text – affects online reading. In a between-subjects design, 82 subjects read a story on a computer screen. The text was accompanied by either: (a) pictures related to the text, (b) pictures unrelated to the text (advertisements), or (c) no pictures. Reading statistics such as reading speed and regressions were computed, as well as measures of picture gazes. When pictures related to the text were replaced with advertisements, we observed a number of significant differences, including speed, regressions, and re-reading.}, author = {Beymer, David and Orton, Peter and Russell, Daniel}, citeulike-article-id = {2188733}, citeulike-linkout-0 = {http://dx.doi.org/10.1007/978-3-540-74800-7_41}, citeulike-linkout-1 = {http://www.springerlink.com/content/g78x0k60626m530m}, comment = {3 important eye movement observations in online reading: 1. fixation times 2. saccade speed 3. regressions images and advertisements influence reading.}, doi = {10.1007/978-3-540-74800-7_41}, journal = {Human-Computer Interaction – INTERACT 2007}, keywords = {eye-tracking, paper}, pages = {456--460}, posted-at = {2009-11-12 15:05:47}, priority = {0}, title = {An Eye Tracking Study of How Pictures Influence Online Reading}, url = {http://dx.doi.org/10.1007/978-3-540-74800-7_41}, year = {2009} }

TY - CHAP ID - citeulike:2188733 L3 - citeulike-article-id:2188733 N2 - We present an eye tracking study to measure if and how including pictures – relevant or irrelevant to the text – affects online reading. In a between-subjects design, 82 subjects read a story on a computer screen. The text was accompanied by either: (a) pictures related to the text, (b) pictures unrelated to the text (advertisements), or (c) no pictures. Reading statistics such as reading speed and regressions were computed, as well as measures of picture gazes. When pictures related to the text were replaced with advertisements, we observed a number of significant differences, including speed, regressions, and re-reading. JF - Human-Computer Interaction – INTERACT 2007 EP - 460 TI - An Eye Tracking Study of How Pictures Influence Online Reading SP - 456 KW - eye-tracking KW - paper N1 - 3 important eye movement observations in online reading: 1. fixation times 2. saccade speed 3. regressions images and advertisements influence reading. AU - Beymer, David AU - Orton, Peter AU - Russell, Daniel PY - 2009/// UR - http://dx.doi.org/10.1007/978-3-540-74800-7_41 ER -