Exploring user acceptance of technology using social networks Export

@article{hossain:acceptance, abstract = {The technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM.}, author = {Hossain, Liaquat and de Silva, Anjali}, citeulike-article-id = {4460790}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.hitech.2009.02.005}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S1047831009000029}, doi = {10.1016/j.hitech.2009.02.005}, issn = {10478310}, journal = {The Journal of High Technology Management Research}, keywords = {pvnets, social-networks, user-study}, month = {March}, posted-at = {2009-07-01 13:13:15}, priority = {2}, title = {Exploring user acceptance of technology using social networks}, url = {http://dx.doi.org/10.1016/j.hitech.2009.02.005}, year = {2009} }

TY - JOUR ID - hossain:acceptance L3 - citeulike-article-id:4460790 N2 - The technology acceptance model (TAM) has been widely used to study user acceptance of new computer technologies. However, it does not incorporate social structure and influence as a significant factor. In this study, we ask the following questions: (i) What are the limitations of the existing TAM for studying virtual community? (ii) What is effect of social networks on user acceptance of technology for virtual community? and (iii) How can the influence of different types of social ties serve as a basis for exploring the user acceptance of technology in a virtual community? Here, we explore the possibility for extending TAM to incorporate the influence of the different types of social ties as a new theoretical construct. Preliminary analysis of data from a virtual community results show that weak and strong ties influence technology acceptance. The findings enable HCI researchers to account for influence of social ties in future investigations using TAM. JF - The Journal of High Technology Management Research SN - 10478310 TI - Exploring user acceptance of technology using social networks KW - pvnets KW - social-networks KW - user-study AU - Hossain, Liaquat AU - de Silva, Anjali PY - 2009/03/27/ UR - http://dx.doi.org/10.1016/j.hitech.2009.02.005 ER -