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Matching, undermatching, and overmatching in studies of choice.by: W. M. Baum
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AbstractA review of 103 sets of data from 23 different studies of choice conformed closely to a single equation. Of the 2 experimenters who contributed the most data, one generally found undermatching, while the other generally found matching. The difference in results probably arises from differences in procedure. The procedural variations that lead to undermatching appear to be those that produce (a) asymmetrical pausing that favors the poorer alternative; (b) systematic temporal variation in preference that favors the poorer alternative; and (c) patterns of responding that involve changing over between alternatives or brief bouts at the alternatives. (44 ref) (PsycINFO Database Record (c) 2004 APA, all rights reserved)
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