Price and Advertising Signals of Product Quality Export

@article{citeulike:160083, abstract = {We present a signaling model, based on ideas of Phillip Nelson, in which both the introductory price and the level of directly \"uninformative\" advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good. Repeat purchases play a crucial role in our model. A second focus of the paper is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals.}, author = {Milgrom, Paul and Roberts, John}, citeulike-article-id = {160083}, citeulike-linkout-0 = {http://www.jstor.org/stable/1833203}, journal = {The Journal of Political Economy}, keywords = {advertising, signaling, tartumicropapers}, number = {4}, pages = {796--821}, posted-at = {2006-03-23 18:07:58}, priority = {2}, title = {Price and Advertising Signals of Product Quality}, url = {http://www.jstor.org/stable/1833203}, volume = {94}, year = {1986} }

TY - JOUR ID - citeulike:160083 L3 - citeulike-article-id:160083 N2 - We present a signaling model, based on ideas of Phillip Nelson, in which both the introductory price and the level of directly "uninformative" advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good. Repeat purchases play a crucial role in our model. A second focus of the paper is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals. IS - 4 JF - The Journal of Political Economy EP - 821 TI - Price and Advertising Signals of Product Quality VL - 94 SP - 796 KW - advertising KW - signaling KW - tartumicropapers AU - Milgrom, Paul AU - Roberts, John PY - 1986/// UR - http://www.jstor.org/stable/1833203 ER -