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Standardization, Compatibility, and Innovation Export

The RAND Journal of Economics, Vol. 16, No. 1. (1985), pp. 70-83.

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There are often benefits to consumers and to firms from standardization of a product. We examine whether these standardization benefits can "trap" an industry in an obsolete or inferior standard when there is a better alternative available. With complete information and identical preferences among firms the answer is no; but when information is incomplete this "excess inertia" can occur. We also discuss the extent to which the problem can be overcome by communication.


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